PAYBACK
Sonja Hagn is an accomplished Key Account Manager at PAYBACK, with extensive experience in account management and marketing. Since September 2018, Sonja has managed key accounts for dm-drogerie markt in Germany and Poland, and previously led partner onboarding projects for major brands like American Express and Burger KING. Sonja also played a pivotal role in establishing the affiliate partner landscape for PAYBACK Austria while managing significant accounts like H&M and eBay. With prior marketing experience at NFON and Telefónica Germany, along with a Bachelor of Arts in Business Administration from Hochschule für angewandtes Management, Sonja brings a robust background in strategic development and KPI optimization to their roles.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.