PAYBACK
Verena Vögele is experienced in various roles within the data and analytics field, working with clients in telecommunication, finance, and retail industries. With a background in IT and business administration, Verena has held positions such as Technical Product Owner, Senior Database Architect/Developer, Senior Consultant, BI Consultant, and Business Intelligence Developer. Verena has worked on projects involving database architecture, data mart creation, dashboard planning, ETL development, and standardization of campaign analysis processes. Verena is skilled in requirements gathering, user story creation, and project coordination, with a focus on improving scalability and performance in database solutions.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.