PAYBACK
Veronica Rauschendorfer is an experienced Senior Key Account Manager National at PAYBACK, focusing on national support for FMCG corporations and trading partners in cross-channel marketing since May 2018. With a proven track record of significantly increasing revenue and acquiring new clients, Veronica excels in analyzing and advising on specific customer campaigns, conducting yearly discussions, and negotiating contracts at decision-maker levels. Previous roles include Senior Sales Manager Brands at Webedia Deutschland, where proactive sales and strategic partnership expansion were key responsibilities, and Senior Manager Key Account & Business Development at Mode Media Corporation, focusing on online publishers and influencers. Veronica also has experience managing campaigns and sales strategies at IDG TechNetwork and Tomorrow Focus AG. Veronica holds a Diplom in Media Marketing from Bayerische Akademie für Werbung & Marketing.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.