Siyana Hristova

Siyana Hristova is a data scientist currently serving on the CEO staff at Payhawk since February 2023, with previous experience as a business intelligence analyst. Prior roles include a product data analyst at Integral Ad Science from March 2022 to February 2023 and consumer behavior researcher and consultant for multiple companies from November 2020 to February 2023, focusing on integrating data science with behavioral science to enhance customer understanding. Earlier experience includes working as a research data analyst at Neuroeconomics Lab from January 2018 to February 2022 and founding The Innovators STEM Student Club at Berkeley City College, where leadership and outreach were key responsibilities. Siyana Hristova holds a Bachelor of Science in Data Science with a focus on Cognition from the University of California, Berkeley, and a Master of Science in Analytics from the Georgia Institute of Technology.