Ariel F.

Ariel Hernando Serrano Marquez is an experienced commercial leader, currently serving as Director Comercial at SIGRA since December 2004, where responsibilities include leading the sales team through training and motivational workshops to enhance market representation and individual growth. Previous roles at SIGRA included Gerente de Ventas, focusing on strategic planning and sales objectives, and Gerente de Mercadeo, responsible for annual marketing strategy and team management. Before joining SIGRA, Ariel worked at Parmalat Colombia as Marketing Grouper Manager and Jefe de Productos Lacteos, developing marketing strategies and product introduction for various dairy categories. Ariel holds a degree in Business Administration from Universidad de La Sabana, a specialization in Strategic Marketing from CESA, and completed a senior management program at INALDE Business School.