Florence Chua

Florence Chua is a seasoned professional with extensive experience in managing and marketing roles across various sectors. Currently serving as the Managing Director for PCMA in the APAC region since August 2021, Florence previously held key positions such as Senior Consultant for Growth & Marketing and Vice President for Growth & Brand Management at the Entrepreneurs’ Organization. Florence has also been instrumental as the Director for Greater China development and Managing Director in Hangzhou at MCI Group from 2006 to 2020, focusing on market expansion for international organizations and branding for Chinese firms. Additional experience includes serving as Asia Director for the Regulatory Affairs Professionals Society, where market development strategies were implemented, and as China Director for the American Marketing Association, establishing local operations to enhance marketing knowledge. Florence's early career included roles in media production and communications, complemented by a Bachelor’s degree in Mass Communication from RMIT University and a diploma in Film, Sound & Video from Ngee Ann Polytechnic.