PEDAL
Richard Eaton is the CEO and Founder of PEDAL®, where the focus is on transforming car ownership through an innovative all-in-one platform for automotive management. With extensive experience in user experience (UX) design, Richard held various roles including Senior UX Designer and Head of Platform at 10x Banking, Principal UX/CX Designer at Pattern Studios, and Senior UX/Customer Experience Manager at NowTV. Additional expertise includes principal roles at PayPoint and Visa Europe, contributing to payment innovations and customer experience strategies. Richard's background also includes work as a Senior User Experience Designer for Barclays Investments and a User Experience Consultant at Zurich Banking, enhancing interaction design and user engagement across multiple projects.
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PEDAL
All your car needs, in just one app.PEDAL is one of the UK's newest & innovative 'connected vehicle' companies, creating the next-gen ecosystem for the connected vehicle and car ownership.Our Offering: We have a consumer and business offering, delivering a single point of access to motoring services for consumers and a widerange of analytics with a customer direct conduit for business.PedalYour car. Your way. When it comes to your driving experience, it’s only natural to expect more innovation, privacy, flexibility, security, and convenience from the apps and technology that help manage your car. You’ve most likely searched for highly customized, personalized driver-assist technologies that can cater to both your needs as a family, an individual driver, or even a business and what you’ve found in the market, is probably lacking. You’re keen to experience technology that is safe, convenient and economical while enhancing you and your family’s driving safety, connectivity and convenience.This is why the Pedal app exists. To bring to life the modern driver’s vision of the future, via a smart car app packed with customizable security reminders, maintenance monitoring, telemetry, and in-car services. The Pedal app is for every driver. If you’re a conscientious family driver, you can access your own or your family’s car data quickly and simply. From maintenance services and reminders to a COVID-19 hotspot tracker and emergency and roadside assistance inbuilt services. Which ultimately enhances the safety, security and efficiency of all your vehicles from the driveway to the highway.For the pleasure driver and car enthusiast, Pedal delivers ultra personalised smart technology that predicts your wants, needs and preferences. There are voice services, car health and battery monitors, car history data, odometer checks, a low price fuel finder, car valuations, as well as safety and performance scores galore. Which takes the concept of custom cars to a whole new smart level.Installation is simple and easy. Simply purchase the Pedal® Connect sensor unit via the online store and register your vehicle via your phone, laptop, or tablet. Once the sensor unit has been delivered to you, locate your vehicle’s OBD-II port, plug in your Pedal® sensor, access to your Pedal® driver dashboard on your app, and away you go. Personalized, custom car data right in your hands - and the ability to optimize your car data according to your needs and preferences - in the way you need it. It essence, it’s your car, your way. This is the Pedal difference.Ultimately the Pedal app is designed to reduce the worry, wondering, hassle, stress and potential safety challenges of driving every day. Experience peace of mind, brought about by the safety and efficiency of your own car and those of your loved ones.PEDAL® is based in Covent Garden, London, but its team comes from every corner of the world. The team obsesses about creating beautiful and well-engineered products and services that make a real difference in people's modern-day lives. Its members are big on ideas, low on ego, and love working together.