Pedestrian Group
Mason Rook is a strategic leader with extensive experience in digital content and advertising. Currently serving as Managing Director at Pedestrian Group since July 2024, Mason Rook oversees editorial, commercial, and business operations while focusing on growth and innovation. Mason Rook is also a board advisor for Sizle.io and a board member for IAB Australia, contributing to digital advertising development in Australia. Previous roles include Commercial Director and Managing Director at Guardian Australia, Commercial Director at Australian Radio Network, and Commercial Director for Daily Mail Australia. Mason Rook’s career includes significant positions at Nine Entertainment Co. and Seven Network, complemented by a Bachelor of Business Administration from the University of Canberra.
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Pedestrian Group
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Back in 2005, when Kim Kardashian was still best known for carrying Paris Hilton’s shopping bags, a world-first ‘Plastizine’ (DVD magazine, for the uninitiated) began cropping up all around Australia – it was called PEDESTRIAN.TV. After taking the internet by storm and resonating with Aussies in an entirely new way, PEDESTRIAN.TV graduated from a single digital publication to six in 2019, welcoming Business Insider, Lifehacker, Gizmodo, Kotaku and POPSUGAR, as well as the American Express Open Air Cinemas, to the family. Pedestrian Group is now a digital powerhouse as Australia's leading youth-centred publisher, reaching a unique audience of more than 4.1 million Aussies per month*. It’s wholly owned by Nine, Australia’s largest and most diverse media company. With creativity at the core of absolutely everything we do, every single day at Pedestrian Group's Sydney, Melbourne and Brisbane offices is an exciting one. Our team hustle hard because we bloody love what we do, pushing boundaries to generate big and bold ideas that'll go straight to the pool room. Our unstoppable suite of publications covers everything from news, entertainment, style, music, beauty, health, dating, travel, gaming, tech, finance and more in a variety of voices that resonate with young Aussies. There’s literally no topic we can’t tackle. Then there’s Pedestrian JOBS: the #1 destination for creative job seekers and businesses looking to recruit their team’s next MVP. We proudly hook people up with their dream gig at organisations like Myer, Nova, Universal Music and P.E Nation every bloody day. On the brand partnership front, we work with giants like McDonald’s, Suncorp, Nike, Holden, Telstra, Smirnoff, Microsoft, Sony and CommBank to create award-winning integrated campaigns across all of our publications. From international video shoots to our very own festival dedicated to self-care, we go beyond traditional advertising. Say hi to us: workwithus@pedestriangroup.com.au.