Pegsa Group
Paz Beccar Varela is an experienced professional in marketing and production, currently serving as the Productora for ESPN RUN Latin America at Pegsa Group since March 2016. Responsibilities include coordinating with global race organizers, developing an annual TV release calendar, and overseeing pre-production logistics. Prior experience includes roles as an Account Supervisor at Moddo Marketing Lab, where brand development and marketing strategies for Garmin Argentina were a focus, and as Coordinator for Criatura Emocional at Teatro Tabaris. Additional positions include Account Executive roles at Big Bang Marketing and Savaglio Studio, where communication strategies were developed for notable clients, as well as a Creative Coordinator and Personal Assistant at Del Campo Nazca Saatchi & Saatchi, managing various projects and client relationships. Paz Beccar Varela holds a degree in Political Science from the University of Buenos Aires.
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Pegsa Group
We are an innovative company in the management and implementation of comprehensive services. We developed a new concept in management 360º + Planning mass media (TV and web) + Brand awareness: reaching top of mind + Audiovisual content production + Brand placement: BTL Events + Digital Content Strategy: Managing Social Media + Creativity: "the content is the king" HOW WE DO IT? It is Simple. We work together as one. Each one of us brings all the knowledge to achieve the best result for the team.