PEI
Jelena Slihta is an experienced Business Insight Analyst at PEI - Alternative Insight since February 2020, previously serving as a Senior Product Manager at 4finance from April 2012 to July 2019. In the role at 4finance, Jelena applied data-driven marketing strategies, developed web analytics tracking guides, planned conversion rate optimization (CRO) initiatives, and conducted analyses to provide actionable insights for stakeholders. Additional responsibilities included managing digital marketing campaigns and website improvements. Prior experience includes serving as Marketing and Public Relations Manager at Ltd Jogas Centrs, focusing on webpage management, media relations, and client cooperation. Educational qualifications include a Master’s Degree in Project Management from RISEBA University of Applied Sciences and a Professional Bachelor’s Degree in Public Relations/Image Management from Biznesa augstskola Turība.
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PEI
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We inform and connect investment professionals across global, specialised markets. Since its inception in 2001, PEI has grown into a subscriber-focused business intelligence company with offices in the UK, New York, Los Angeles, Tokyo, Sydney, and Hong Kong. PEI is recognised for providing industry-leading market insight, data, and networking to investment professionals through a growing portfolio of 16 premium information brands. We're passionate about the markets we work in, and we know them well. PEI focuses on private investment markets in real estate, infrastructure, private equity, private debt, and specialist sector-specific activities within private asset classes. It also serves the wider market with responsible and sustainable investment themes.