Pelmorex Corp
Fraser Close possesses extensive experience in sales and marketing, with a focus on data-driven solutions and programmatic advertising. Currently serving as Sales Lead for B2B Weather Intelligence at Pelmorex Corp since 2018, Fraser has held various roles including Sales Leader for Data & Adtech Platforms and Data SME, Agency Lead. Fraser also chairs the Mobile Committee at IAB Canada since January 2024. Prior experience includes account management at NewBase - Connected Marketing, where Fraser directed multi-platform media solutions and programmatic advertising sales. Previous roles at Yahoo and Bell Media involved managing advertising campaigns and digital marketing initiatives, respectively. Fraser holds an MBA from Ted Rogers School of Management and a BA in Political Science from Western University.
Pelmorex Corp
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Pelmorex Corp. is an international company delivering information networks and data solutions to consumers, advertisers and enterprise clients. It operates in North America, Europe, Latin America, India and Australia. Founded in 1989, it has evolved from a leading weather information networks player to breaking new ground in big data solutionsand business insights. Pelmorex Corp., created the Pelmorex Weather Networks Division, that operates under the brands The Weather Network, MétéoMédia, Eltiempo.es and Clima; and the Pelmorex Data Solutions Division to reflect these changes. Pelmorex Corp., also operates Canada's National Alerting Aggregation and Dissemination System (Alert Ready).