Sarah Higgins

Sarah Higgins currently serves as the Assistant Athletics Director for Creative Content and Branding at Penn State University, a position held since April 2023. Prior to this role, Sarah was the Director of Social Media at the University of Notre Dame from September 2017 to April 2023, and held the position of Associate Director of Marketing at Stanford Athletics from August 2016 to September 2017. Previous experience also includes roles as Digital Media Coordinator at the United States Olympic Committee, Editorial Intern at Turner Sports, and Digital Media Intern at both the Philadelphia Union and the United States Olympic Committee. Sarah began a career in journalism as a Staff Writer for Golf Monthly. Academic qualifications include a Master of Science in Digital Communication and Media/Multimedia and a Master of Advanced Studies in Film/Cinema/Video Studies from Arizona State University, as well as a Bachelor of Arts in Journalism from Temple University.