Steve French

Steve French, MBA, serves as a Consumer Insights Specialist at WebsterWorks LLC since July 2023, where responsibilities include executing on-demand market research services for organizations facing staffing challenges. French also operates as a Marketing Consultant, developing strategies for similarly overloaded companies. As a member of the Penn State Sustainability Advisory Board since January 2022, contributions include guiding sustainability efforts and benchmarking initiatives within the Smeal College of Business. Previously, French held the position of Executive Vice President at Research America, Inc., from July 2020 to June 2023, where leadership focused on strategic growth and team management. French co-owned the Natural Marketing Institute from January 1998 to June 2020, contributing to research in health and sustainability, and has extensive experience from earlier roles at Mars, Inc. and PepsiCo, where significant sales growth was achieved. Educational credentials include a Bachelor's degree in Marketing from Penn State University and an MBA in Marketing from the University of Scranton.