Penti
Baycan Selen Kesemen is an experienced professional in e-commerce and sales management, currently serving as the E-Commerce Sales Manager at Penti since September 2022. Prior to this role, Baycan held various positions at Nestlé from August 2016 to September 2022, including E-Commerce Account Manager and Export Sales Executive. Earlier experience includes roles at Eti as an Assistant Trade Marketing Executive and Trade Marketing MT, as well as internships at Mondelēz International, The Estée Lauder Companies Inc., Hay Group, NLF Consulting, and REACT. Baycan holds a degree from Boğaziçi University and studied at INSEEC - Paris Business College.
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Penti
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Penti Çorap Sanayi ve Ticaret A.Ş. founded at 1950 in İstanbul. Penti is the leading hoisery brand in Turkey with more than 40% market share. - Annual 80.000.000 pairs pruduction - Fully integrated production starting from yarn and ending up at the retail store. - The capacity of production at world quality standards by using new technologies in hosiery sector. - 45.000 m2 factory promises in Çorlu. - 4.000 employees. - International offices in UK, Italy, Romania, Kazakhistan, Cyprus. Products: - Hosiery - Homewear - Lingreie - Beachwear Stores: - More than 400 stores at the most prestigious shopping malls and streets. - In line with the consumer's expectations every week renewed product portolio' - Average surface 100m2, 20.000 customers store/month. - Beyond Turkey, 200 stores in 34 countries. Brand Attributes: Socially responsible versatile innovative young and dynamic trendsetter reliable leader brand. Vision: In Turkey – To continue being the unchallenged legwear leader; to become the top of mind consumer choice for intimates & beachwear. In the Region – To become one of the two top leading Int’l brands in all the 3 categories. Mission: Build trust relationships & evoke the admiration of our consumers through products and services, to make them feel special by over delivering against their expectations in the leg wear, intimates and beachwear categories.