Jaime Friedman

Jaime Friedman is a seasoned expert in consumer insights and analytics with over 30 years of experience in the beverage industry. Currently serving as Senior Director, Global Insights Growth Capabilities at PepsiCo, Jaime leads the company's Trends and Foresights practices, enhancing tools and content for future-oriented strategies. Previous roles at PepsiCo include directing insights for the Energy Drinks and North America Water+ portfolios, and leading a team in North America Foodservice to drive growth and innovation. Prior to PepsiCo, Jaime held various leadership positions at Diageo, including Director of Planning & Research for new brand development, overseeing innovative consumer insights that shaped numerous successful beverage initiatives. Jaime's educational background includes an MBA in Marketing from NYU Stern School of Business and a Bachelor of Arts in Art History from Wellesley College.