Blanca Romero de Balanzó

Blanca Romero de Balanzó is an experienced marketing professional currently serving as the Chief Marketing Officer at PERCENTIL since January 2024, where leadership of the online marketing strategy aims to enhance customer and revenue growth across key EU markets. Blanca founded Kuorum Digital in April 2020, offering growth and data analytics consultancy to D2C brands and E-commerce websites with a focus on data-driven strategies. Previous roles include Growth Marketing Manager at Koo Ventures, where content A/B testing was utilized to enhance follower growth and engagement rates, and Growth Marketing & Ecommerce Consultant at Piedàterre Venezia, overseeing onsite SEO optimization and Google Ads campaigns. Blanca's early career involved consulting in digital marketing strategies at Agencia Marketkey. Educationally, Blanca holds a Master of Science in Fashion Analytics and Forecasting from the London College of Fashion, University of the Arts London.