Ricky Lupp

Ricky Lupp is an accomplished product and operations leader with extensive experience in merchandising, product development, and strategic advisory roles across various companies. Currently serving as Head of Product, Merchandise at Perfect Game since March 2024, Ricky has also founded and provided strategic advisory services at Traverse Strategic since May 2017. Previously, Ricky held significant positions at LUNO®, including VP of Product + Operations, where revenue growth exceeded industry averages, and Director of Product, overseeing comprehensive product innovation and supply chain optimization. Ricky's earlier experience includes leadership roles at Nisolo, Saucony, and Fleet Feet Sports Cincinnati, focusing on product strategy, team management, and operational efficiencies. Ricky holds a Bachelor of Business Administration in Marketing from the University of Cincinnati.