Perfection Learning
Dori Veto, MEd, MBA has a diverse work experience spanning over 25 years. Dori is currently serving as the VP of Product Marketing and Engagement at Perfection Learning since November 2021. Before that, they worked as the Senior Director of Marketing at Houghton Mifflin Harcourt from February 2019 to October 2021. In this role, they were responsible for strategic planning, positioning, and promotion for the K-12 literacy product portfolio. Dori demonstrated leadership by establishing a new cross-functional approach and successfully achieved 110% of the annual target revenue. Dori also implemented persona-based marketing initiatives and improved customer engagement.
Prior to their tenure at Houghton Mifflin Harcourt, Dori worked at Pearson from 2012 to 2019. Dori held multiple roles during their time at Pearson, including Director of Marketing and Director of Global Marketing, where they developed strategic sales planning and shifted the marketing strategy for the literacy product portfolio. Dori also served as the Director of Product Management, where they led the profitability of the math portfolio.
Before Pearson, Dori worked as the General Manager at Rand McNally in 2011, where they developed sales and product strategies and turned around the direct sales organization. Dori also served as the Director of Marketing at McGraw-Hill Education from 2005 to 2011, where they significantly increased revenue and positioned and promoted supplemental curriculum materials.
Dori'searlier experiences include roles as a Product Manager at McDougal Littell, Quality Assurance Manager at SuccessLab, Inc., Director of Education at Sylvan Learning, and English Teacher at Ida Crown Jewish Academy.
Overall, Dori Veto has a commendable track record of driving revenue growth, developing strategic plans, and leading cross-functional teams in the education industry.
Dori Veto, MEd, MBA has a diverse educational background that spans multiple fields of study. Dori obtained a Bachelor of Arts (BA) degree in English and Secondary Education from Iowa State University in 1995. Following their undergraduate studies, they pursued a Master of Education (MEd) degree in Educational Studies at the University of Illinois Chicago from 1999 to 2002. During the same period, they also completed a separate MEd program at the University of Illinois Chicago with a focus on Reading and Assessment, which they completed in 2003. Later on, Dori Veto pursued their MBA at DePaul Driehaus College of Business from 2009 to 2012, specializing in Marketing Strategy and Planning.
In addition to their formal education, Dori Veto has acquired several certifications to further enhance their professional skills. Dori obtained a Pragmatic Marketing certification from Pragmatic Marketing, Inc. in March 2013. In April 2019, they earned a Pragmatic Certification from Pragmatic Institute. More recently, in June 2021, they obtained an Agile Foundations certification from LinkedIn, followed by a Digital Marketing Foundations certification from LinkedIn in April 2022.
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Perfection Learning
Founded by two educators in 1926, Perfection Learning® provides high-quality, innovative curriculum solutions to K-12 schools across the country and internationally. For over 90 years, Perfection Learning® has been a leader in literature and language arts programs for grades 6-12. These programs cover the complete range of language arts skills and course areas with both textbooks and supplemental programs. Innovative, inquiry-based literature programs provide cost-effective solutions for teaching close reading and writing, developing critical thinking skills, and building literacy engagement—all while incorporating the demands of state standards. Grades K-8 reading/language arts solutions include hybrid print/digital handwriting and spelling programs, supplemental middle school literature programs, and intervention programs in reading and math. Perfection Learning® is also one of the leading providers of trade books to classrooms across the country and delivers an unsurpassed selection of novels, nonfiction books, classroom collections, and literature-based teaching support. In 2013, Perfection Learning® acquired AMSCO School Publications. For over 75 years, AMSCO has excelled in providing high-quality materials in social studies; AP®, ACT, and SAT preparation; world languages; science; language arts; and more. All of us at Perfection Learning are pleased to continue this tradition.