Perfetti Van Melle
Rianne Erkens is an accomplished marketing professional with extensive experience in brand management and product development, currently serving as Category Brand Manager for the Growth Hub Europe at Perfetti Van Melle since February 2015. In this role, Rianne focuses on strategy and innovation for gifting concepts across all brands. Previously, Rianne was International Brand Manager and International Product Manager for Look-O-Look, where responsibilities included developing brand strategies and innovative products such as the Candy Burger and Candy Sushi. Rianne's career began with various marketing roles, including a marketing intern at Magenta Publishing and a trainee at UBACHS/full contact, supplemented by an education in communication at HAN University of Applied Sciences.
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Perfetti Van Melle
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Perfetti Van Melle is a privately owned company, producing and distributing candies and chewing gums in more than 150 countries worldwide. Employing over 17.000 people and operating 37 companies throughout the world, Perfetti Van Melle has a true global reach: it is present in the Asia Pacific Region, Europe, Middle East, Africa and the Americas. The industrial adventure of Perfetti Van Melle began many years ago, but it was in March 2001 that the current Group was set up through the merger of Perfetti Spa and Van Melle N.V. In July 2006 the Group acquired the Spanish company Chupa Chups S.A., famous all over the world for its lollypops.