Perfetti Van Melle
Roel Nouws started their career at Unilever in 1995, where they worked as a Jr Product Manager before progressing to Sr. Brand Manager. In 2002, they joined Perfetti van Melle as a Group Brand Manager before taking on various roles such as Trade Marketing Manager, Country Manager, Managing Director for PVM UK, and eventually rising to become the Chief Commercial Officer. Throughout their time at Perfetti van Melle, Roel focused on leading teams, building competitive advantages for global brands like Mentos and Chupa Chups, and developing strong commercial capabilities within the organization.
Roel Nouws completed their Master's degree in Technical Business Administration from the University of Twente in the period of 1986 to 1993. In 2014, they attended the IMD for a program in High Performance Leadership.
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Perfetti Van Melle
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Perfetti Van Melle is a privately owned company, producing and distributing candies and chewing gums in more than 150 countries worldwide. Employing over 17.000 people and operating 37 companies throughout the world, Perfetti Van Melle has a true global reach: it is present in the Asia Pacific Region, Europe, Middle East, Africa and the Americas. The industrial adventure of Perfetti Van Melle began many years ago, but it was in March 2001 that the current Group was set up through the merger of Perfetti Spa and Van Melle N.V. In July 2006 the Group acquired the Spanish company Chupa Chups S.A., famous all over the world for its lollypops.