Performics
Dillon Li is an experienced analytics professional currently serving as Associate Director of Analytics at Publicis Collective since June 2018, previously holding the position of Manager of Analytics, with expertise in consumer goods, luxury fitness, B2B communications, and pharmaceuticals. Prior to this role, Dillon worked as a Senior Analyst and Data Analyst at OEM Bargain, focusing on lead collection software insights and machine learning applications for sales data analysis. In earlier positions, Dillon contributed as a Community Programs Associate at Asphalt Green, managing marketing content, and served as an Undergraduate Summer Research Assistant at SUNY Downstate Medical Center, engaging in laboratory research tasks. Dillon holds an M.B.A. in Business Analytics from Boston College, a certificate in Web Development from Baruch College, and a Bachelor's degree in Biology from New York University.
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Performics
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Performics is the leading provider of performance marketing services and technological solutions in the SEM industry.