Performics
Matthew Smith is a Senior Technical Data Analyst at McDonald's since November 2023, following a role as a Senior Analyst at Publicis Collective from January 2023 to November 2023, where responsibilities included campaign tracking, reporting, and data analysis. Previous experience includes positions as a QA Analyst at the Center for Research in Security Prices, LLC, and as a Data Analyst at Advertising Production Resources, focusing on SQL management, report automation, and cross-departmental collaboration. Matthew also held actuarial roles at CNA Insurance, contributing to reserve reviews and data validation processes. Educational qualifications include a Bachelor of Science in Actuarial Science and Mathematics from the University of Nebraska-Lincoln.
Performics
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Performics is the leading provider of performance marketing services and technological solutions in the SEM industry.