Tina Zhang

Tina Zhang is an experienced analytics and technology professional currently serving as the Director of Analytics & Technology at Performics since August 2021, previously holding the position of Associate Director. Prior to this, Tina was a Senior Consultant at Cardinal Path from July 2017 to July 2021, and held various roles including Marketing Science Senior Analyst at Critical Mass and Marketing Specialist at Fortune Growers. Tina's expertise encompasses KPI definition, analytics reporting, Google Analytics configuration, and campaign performance analysis. Tina also has experience in social media marketing, database management, and market research, complemented by a Master's degree in Marketing Communication and Analytics from the Illinois Institute of Technology and a Bachelor's degree in Marketing from Beijing University of Agriculture.