Pernod Ricard
Arthur Seguet is a cultural brand ambassador at Pernod Ricard, specializing in Havana Club since February 2024. Prior to this role, Arthur served as chef de projet événementiel at Warner Music France in 2023 and as directeur de la communication at Make Somme Noise, successfully managing the second edition of the MSN Festival in 2023 and the inaugural event in 2022. Experience also includes positions at Pernod Ricard France as a junior brand experience project manager, strategic partnerships A&R manager at Triller, and project manager at Believe, involving marketing and promotional activities for various artists. Academic credentials include a master’s degree in Communication from Sciences Po and studies at Tecnológico de Monterrey.
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Pernod Ricard
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Pernod Ricard is a French company that produces alcoholic beverages. Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €8,448 million in FY20. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions.