Pernod Ricard
Tamara Abusara Darwich is a Marketing Activation Manager at Pernod Ricard since June 2023, recognized for key contributions to "Project Phoenix" and spearheading the launch of 15 innovative products. With extensive experience at Mondelēz International, Tamara has successfully led global marketing communications, including the launch of the O2O campaign for the first Oreo Café, establishing sustainability strategies, and winning awards for experiential marketing. As an Eisenhower Youth Leader since 2016, Tamara continues to engage in leadership roles. Tamara holds a Bachelor in Business Administration from IE Business School, where academic performance ranked in the top 10%. Previous roles include strategic planning internships and marketing positions, showcasing a diverse skill set in brand management and event planning.
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Pernod Ricard
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Pernod Ricard is a French company that produces alcoholic beverages. Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €8,448 million in FY20. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions.