Dana Andreica

Dana Andreica currently serves as Managing Director and Head of Sales at Perrigo Company plc, leading the Austrian and Swiss organizations toward sustainable growth since November 2020. Previously, Dana held the position of Commercial Strategy & Implementation Manager, focusing on various OTC brands across multiple channels. As an Advisory Member at Tech For Good, responsibilities include developing comprehensive marketing strategies and collaborating with the CEO on diverse projects. Dana has significant experience with British American Tobacco as Global Head of Brand Activation, where a consumer-first omnichannel approach was successfully implemented. Tenure at GlaxoSmithKline involved directing global category and shopper marketing strategies, while a prior role at Procter & Gamble centered on advancing shopper marketing capabilities across Central Eastern Europe, the Middle East, and Africa. Dana holds an MBA from WU (Vienna University of Economics and Business) and the University of South Carolina Darla Moore School of Business.