Nolan Bushnell

Nolan Bushnell is a technology pioneer, entrepreneur and scientist. Often cited as the father of the video game industry, he is best known as the founder of Atari Corporation and Chuck E. Cheese Pizza Time Theater. Over the past four decades, Bushnell has been a prolific entrepreneur, founding numerous companies, including: Catalyst Technologies, the first technology incubator; Etak, the first car navigation system whose mapping is still the basis for car navigation systems today; Androbot, a personal robotics company; and ByVideo, the first online ordering system, which allowed customers to order and pay for product from kiosks.

Bushnell has created many business cultural innovations that have become the norm, including unique business planning sessions, flat egalitarian management organizations, casual work attire, play/work environments, creativity as a competitive weapon, and the innovator’s bonus. All can be traced to their first use at Atari and Chuck E. Cheese and later instilled at Apple and other Silicon Valley corporations.