Persado
Alex Vratskides is the Chief Executive Officer and Founder of Persado, a company that specializes in a Motivation AI platform designed to create personalized communications at scale for clients such as Ally Bank, Dropbox, and JPMorgan Chase. Prior to founding Persado in December 2012, Alex Vratskides served as Board Director and Founder of Upstream from September 2000 to October 2021, where the company led mobile monetization efforts across more than 40 countries, reaching 500 million consumers and generating over $500 million in incremental data revenues. Additionally, Alex Vratskides was a Board Director at Lulu INC from June 2010 to September 2015. Educational credentials include a Bachelor of Science in Applied Mathematics from Columbia University and a Master of Engineering in Operations Research from Cornell University.
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Persado
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Persado is a high-growth, category-leading AI platform that helps data-driven executives – including CMOs, CXOs, CDOs, CFOs, and P&L owners – unlock a new level of value creation by ensuring the right words are used at every customer interaction. Persado delivers hundreds of millions in incremental value to some of the biggest companies in banking, insurance, retail, telecom, healthcare, and more. The Persado platform uses natural language generation, machine learning, and experimental design – powered by the world’s largest language knowledge base of millions of tagged and scored words and phrases – to deliver a 41% average lift in conversion across customer engagement channels.