Persado
George Theofilopoulos, PhD, currently serves as Senior Director of EMEA Operations at Persado, where responsibilities include managing GenAI-based content optimization services for the region's digital channels and overseeing three departments totaling 45 personnel. With prior experience at Intralot as VP of Online Operations, Group Director of Online Operations, and various other roles, George has successfully driven revenue growth and digital transformation in regulated markets worldwide. Earlier positions at Upstream and bwin.party digital entertainment involved managing product development and implementing Agile methodologies. With a PhD in Electrical and Computer Engineering from the National Technical University of Athens, George possesses a strong technical background complemented by extensive experience in project and product management across multiple sectors.
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Persado
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Persado is a high-growth, category-leading AI platform that helps data-driven executives – including CMOs, CXOs, CDOs, CFOs, and P&L owners – unlock a new level of value creation by ensuring the right words are used at every customer interaction. Persado delivers hundreds of millions in incremental value to some of the biggest companies in banking, insurance, retail, telecom, healthcare, and more. The Persado platform uses natural language generation, machine learning, and experimental design – powered by the world’s largest language knowledge base of millions of tagged and scored words and phrases – to deliver a 41% average lift in conversion across customer engagement channels.