Persado
Ilan Hoffman is an experienced professional in strategic partnerships and business development, currently serving as the Director of Strategic Partnerships at Persado since April 2023. Previously, Hoffman held a similar position at Attentive from February 2021 to January 2023, contributing to significant revenue growth through SMS marketing solutions. Prior to that, a progressive career at Movable Ink included roles as Associate Director, Manager, and Business Development professional, focusing on visual experience platforms for major brands. Earlier experiences include a role as a Publishing Researcher at Google’s YouTube division and various positions in real estate and finance. Ilan Hoffman holds a Bachelor's degree in International Business and International Relations from Boston University.
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Persado
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Persado is a high-growth, category-leading AI platform that helps data-driven executives – including CMOs, CXOs, CDOs, CFOs, and P&L owners – unlock a new level of value creation by ensuring the right words are used at every customer interaction. Persado delivers hundreds of millions in incremental value to some of the biggest companies in banking, insurance, retail, telecom, healthcare, and more. The Persado platform uses natural language generation, machine learning, and experimental design – powered by the world’s largest language knowledge base of millions of tagged and scored words and phrases – to deliver a 41% average lift in conversion across customer engagement channels.