Persado
Jeff Doyle is a seasoned professional with extensive experience in marketing and operations, currently serving as the Director of Service Delivery at Persado since July 2021. Prior roles include Senior Manager of Marketing Automation & Operations at Goldco, Marketing Planning Manager at Sears Holdings Corporation, and Marketing Automation Consultant at Mondo. Jeff also held the position of Channel Marketing Project Specialist at Molex. Jeff holds a Master of Business Administration (MBA) in Marketing and a Bachelor of Business Administration (B.B.A.) in Marketing, both from Governors State University College of Business.
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Persado
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Persado is a high-growth, category-leading AI platform that helps data-driven executives – including CMOs, CXOs, CDOs, CFOs, and P&L owners – unlock a new level of value creation by ensuring the right words are used at every customer interaction. Persado delivers hundreds of millions in incremental value to some of the biggest companies in banking, insurance, retail, telecom, healthcare, and more. The Persado platform uses natural language generation, machine learning, and experimental design – powered by the world’s largest language knowledge base of millions of tagged and scored words and phrases – to deliver a 41% average lift in conversion across customer engagement channels.