Persado
Sheena Vira has extensive experience in financial management and content intelligence, currently serving as Manager of Content Intelligence at Persado since February 2017. Previous roles at Persado included Senior Accountant, Accountant, and Staff Accountant. Earlier career experience includes positions as Senior Audit Assistant and Audit Assistant at Deloitte, as well as a Marketing Assistant role at USC International Academy. Additional internships include Summer Audit Intern at Deloitte, Accounting Intern at HKM Media Group, and Marketing Intern at Super-Max. Sheena Vira holds two Bachelor's Degrees from the University of Southern California, specializing in Business Administration and Management and Accounting.
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Persado
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Persado is a high-growth, category-leading AI platform that helps data-driven executives – including CMOs, CXOs, CDOs, CFOs, and P&L owners – unlock a new level of value creation by ensuring the right words are used at every customer interaction. Persado delivers hundreds of millions in incremental value to some of the biggest companies in banking, insurance, retail, telecom, healthcare, and more. The Persado platform uses natural language generation, machine learning, and experimental design – powered by the world’s largest language knowledge base of millions of tagged and scored words and phrases – to deliver a 41% average lift in conversion across customer engagement channels.