Persado
Wes Daye is an accomplished product manager with a rich background in driving e-commerce and marketing initiatives. Currently serving as the Group Product Manager for Dynamic Motivation at Persado, Wes focuses on increasing e-commerce revenue through personalized online cart experiences. Previously, Wes held senior product management roles at JPMorgan Chase & Co., including Vice President in partnerships and marketing automation. Early career experiences encompass digital marketing and campaign management roles at Persado and GLG, along with a position as a Digital Product & Marketing Analyst at Chase. Wes holds a Bachelor of Business Administration from Texas McCombs School of Business and a Bachelor of Business Administration in Marketing from the University of St. Gallen. Additionally, Wes served as a Flying Crew Chief in the United States Air Force from 2006 to 2010.
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Persado
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Persado is a high-growth, category-leading AI platform that helps data-driven executives – including CMOs, CXOs, CDOs, CFOs, and P&L owners – unlock a new level of value creation by ensuring the right words are used at every customer interaction. Persado delivers hundreds of millions in incremental value to some of the biggest companies in banking, insurance, retail, telecom, healthcare, and more. The Persado platform uses natural language generation, machine learning, and experimental design – powered by the world’s largest language knowledge base of millions of tagged and scored words and phrases – to deliver a 41% average lift in conversion across customer engagement channels.