Arianne Riddell

Arianne Riddell currently serves as Chief Sales Officer (CSO) at Personal Group since February 2025. Prior to this role, Arianne was the Chief Commercial Officer (CCO) at Feefo and held various positions at JCDecaux, including Director of Sales for the Airport Division. Arianne's career includes significant experience at LinkedIn, where roles included Global Agency Lead and Senior Account Director, focusing on digital media strategy and client relationships. Earlier experience encompasses positions at We R Interactive, BBC Worldwide, H Bauer, Gruner + Jahr, and Centaur Communications, showcasing a strong background in advertising sales and commercial strategy. Arianne Riddell completed a degree at the University of the West of England, Bristol, from 1994 to 1997.