Amir Hamiduddin Amha

Amir Hamiduddin Amha is the Head of Design Language System at PETRONAS since January 2020, where responsibilities include the strategy, implementation, and adoption of the design system “Emerald HUE” for digital products. Additionally, Amir serves as the Acting Head of UIUX for PETRONAS Group Digital. Amir also contributes as a mentor for the Founder Institute in Malaysia since December 2022. Prior experience includes leading Product Management and Design at PETRONAS ICT Sdn Bhd, coordinating education initiatives for Google, and directing programs at the Malaysian Global Innovation & Creativity Centre. Amir began a career at Accenture in the Industry Strategy & Transformation Practice. Educational qualifications include a BA (Hons.) First Class in Business Management from the University of Exeter and other degrees from Limkokwing University of Creative Technology.