Michael Kneer

Performance Marketing Manager at Pets Deli

Michael Kneer has extensive experience in performance marketing, with a focus on social media platforms. Michael has worked at Pets Deli as a Performance Marketing Manager since 2020. Prior to that, they worked at Readly from 2017 to 2020, where they developed and executed strategic marketing concepts in multiple markets and managed various marketing channels. Michael also briefly handled affiliate marketing responsibilities. Before Readly, Michael worked at AUTO1 from 2014 to 2017, initially as a Facebook Performance Marketing Manager and later as a Senior Facebook Performance Marketing Manager/TV & Offline Marketing Manager. In this role, they managed Facebook marketing accounts in multiple countries, optimized campaigns based on performance metrics, and explored growth opportunities in other social media channels. Michael also trained team members, analyzed target groups, and allocated significant budgets.

Michael Kneer has a Bachelor of Science degree in Wirtschaftswissenschaften from Paderborn University, which they obtained from 2006 to 2011. Michael also pursued a Master of Science degree in Business Studies at the University of Bremen from 2011 to 2013. Additionally, in 2012, they briefly attended Universitas Udayana for International Business Studies, and in 2011, they had a short stint at LUT University for Business Studies/Management Science.

Location

Berlin, Germany

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Pets Deli

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PETS DELI is a leading D2C pet food brand in Germany with a clear focus on subscription based eCommerce, headquartered in Berlin. The company’s vision is to become the ultimate biggest and most customer centric D2C pet food brand in its core markets. PETS DELI’s unique business model is based on multiple diversified and recurring revenuestreams: The company markets its superior product offerings via online subscriptions, their online shop, offline flagship stores as well as selected partners in the most dominant retail chains.


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Headquarters

Berlin, Germany

Employees

51-200

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