Michael Friis-Jensen

Financial Planning And Analysis Manager at PetSafe Brands

Michael Friis-Jensen is an experienced financial and revenue management professional currently serving as the Financial Planning and Analysis Manager at PetSafe Brands since July 2025. Prior roles include Strategy & Planning Manager and various revenue management positions at Vacasa, where responsibilities involved optimizing revenue metrics and developing Tableau dashboards. Michael has also held training and management roles at Warner Bros. Discovery and Discovery Inc, emphasizing digital ad sales and yield management. With a strong background in data analytics and team leadership, Michael has successfully maximized yield for digital ad sales inventories at Scripps Networks Interactive. Michael holds a Bachelor's degree in Advertising and Business from the University of Tennessee, Knoxville, complemented by an International Baccalaureate Diploma from Birkerød Gymnasium.

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PetSafe Brands

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PetSafe Brands is the leading manufacturer of pet products with an overall purpose of unleashing freedom for pet parents by keeping their pets happy, healthy, and safe​. Our family of brands include PetSafe® (www.petsafe.com), Invisible Fence® Brand (www.invisiblefence.com), SportDOG™ (www.sportdog.com), Kurgo® (www.kurgo.com) and Premier Pet™ (www.premierpet.com). We are a company driven by innovation and dedication to our customers and communities. Since our founding in 1991, PetSafe Brands has grown into an international corporation selling in over 52 countries and is expanding its reach every day. Our portfolio includes a wide array of electronic training and containment systems, waste management products, fountains, pet doors, innovative treats and much more. We are headquartered in Knoxville, TN but have remote offices in various places across the globe. At PetSafe Brands, we have an open environment in all of our offices which lends itself to collaboration and a team-oriented culture. We are dedicated to offering equal employment opportunity for all teammates and fostering a work environment free of discrimination and harassments. We have a culture of wellness that engages and partners with our associates in their health. In our Knoxville HQ we have an onsite fitness center and medical clinic, and we reimburse remote associates the cost of a gym membership. A massage therapist comes onsite weekly, and we have lunch and learns often to educate our associates in their health. Career development is also a huge part of our culture. Our online learning platform helps partner with our teammates for their development needs as well as hosting live courses each month. The best part of our culture is arguably bringing your dog to work! It is a great reminder of why we do what we do!