Pfida
Yahsir Qureshi is an experienced professional in the gaming and fintech industries, currently serving as an Angel Investor at Pfida since October 2024, focusing on equitable financial opportunities. Prior to this role, Yahsir held significant positions at Sandsoft Games from June 2021 to July 2025, including Vice President and Head of Studio, contributing to the development of mobile games within a team of industry veterans. Yahsir's background includes a tenure at Electronic Arts (EA) as Senior Lead Product Manager for the FIFA Ultimate Team from March 2016 to January 2021, along with production roles on popular titles such as Bulletstorm and Need for Speed. Early career experience includes a position as a Trainee Solicitor at Linklaters, complemented by academic qualifications from the University of Cambridge and the University of Law.
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Pfida
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Pfida is an ethical fin-tech on a mission to provide everyone with equal and fair opportunities to save, invest and ultimately own a home without interest and debt. Our goal is to create an ethical and fair world by providing finance products and services that benefit everyone, whilst eradicating debt. Launched in 2016, we started as Primary Finance to find a fair, ethical and halal solution to home buying in the UK. In 2019, through the help and trust of people that believed in our vision, we successfully launched our home finance product by helping a number of early customers become homeowners. In the last few years, we’ve been quietly working to gain new customers, expand our infrastructure, grow our team and launch our savings products, GYS, GYS+ and GYS Pro. Now we stand before you, as Pfida. We’re looking forward to a future where we can continue to create more and more benefit for the people.