Pfizer
Marisa Kennedy currently serves as Director of Consumer & Patient Marketing at Pfizer, following the company's acquisition where responsibilities remain consistent with previous roles. At Seagen, Marisa has progressed from Sr Product Manager to Associate Director, leading marketing strategies for ADCETRIS in the US market and overseeing the creation of extensive promotional materials. Marisa's prior experience at Novartis includes roles as Associate Director for Consumer Digital Marketing and Digital Clinical Trials Recruitment, managing campaigns and innovative online platforms aimed at patient engagement. Marisa holds a Bachelor of Commerce and Business Administration in Marketing from The University of British Columbia and several certificates in direct marketing, project management, user experience, and AI strategy from recognized institutions.
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Pfizer
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Pfizer Inc. is a research-based, global biopharmaceutical company. They apply science and their global resources to bring therapies to people that extend and significantly improve their lives through the discovery, development, manufacture, marketing, sale and distribution of biopharmaceutical products worldwide. They work across developed and emerging markets to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time. Pfizer collaborates with healthcare providers, governments and local communities to support and expand access to reliable, affordable healthcare around the world. Pfizer was founded in 1942. Most of Pfizer’s revenues come from the manufacture and sale of biopharmaceutical products. They believe that their medicines and vaccines provide significant value for healthcare providers and patients, through improved treatment of diseases, improvements in health, wellness and productivity as well as by reducing other healthcare costs, such as emergency room or hospitalization. Pfizer is committed to fulfilling their purpose: Breakthroughs that change patients’ lives. Their purpose fuels everything they do and reflects both their passion for science and commitment to patients. Pfizer’s growth strategy is driven by five “Bold Moves” that help them deliver breakthroughs for patients and create value for shareholders and other stakeholders: 1. Unleash the power of our people; 2. Deliver first-in-class science; 3. Transform our go-to-market model; 4. Win the digital race in pharma; and 5. Lead the conversation.