Luis Goicouria

Luis Goicouria serves as the Senior Vice President of Media at PGA TOUR since October 2011, leading the planning, development, and construction of a significant 165,000 sq. ft. project. Prior to this role, Luis spent a decade at MTV Networks, holding various leadership positions, including Vice President of Digital Media, where responsibilities encompassed overseeing operations and budget for the LATAM region and managing the content strategy for mobile applications. Earlier career experiences include launching consumer websites for Nickelodeon Latin America and producing for the U.S. Department of Defense. Luis holds a Bachelor of Science in Broadcasting and Film from Boston University and a Master of Science in International Relations from Troy University.