Vishal Choksi

Vishal Choksi is an accomplished professional with extensive experience in category and brand management within the private label sector. Currently serving as Assistant General Manager at PharmEasy since June 2020, Vishal leads marketplace channels for the private label portfolio, manages top-line and P&L at Contribution Margin 3 level, and has launched 75 products across online and offline channels. Previously, as Senior Manager at Tradesweet, Vishal managed the distribution of sweeteners and sugar substitutes. Additional experience includes a consulting role at GEP Worldwide, where strategies for Fortune 500 companies were developed, and a project trainee position at DLL, focusing on ophthalmology equipment finance. Earlier in a career at Tata Consultancy Services, Vishal contributed as an Assistant System Engineer, enhancing reporting applications for CISCO. Vishal holds an MBA in Marketing from Sydenham Institute of Management Studies and a BE in Information Technology from Dwarkadas J. Sanghvi College of Engineering.