Mischa-Alexander Knief

Mischa-Alexander Knief has extensive experience in brand management and communication, currently serving as the Head of Brand & Activation for Philip Morris International in Germany since September 2014. In this role, Mischa-Alexander leads the IQOS brand, overseeing brand strategy and execution while managing four cross-functional omnichannel teams. Previous positions at Philip Morris include Head of Brand Communication and Manager of Brand Experience & Media Relations, where responsibilities included brand positioning, 360° omnichannel campaigns, and media relations. Earlier career experiences include a role as a Journalist at Mediengruppe RTL Deutschland and an internship at Daimler AG in Branded Entertainment. Mischa-Alexander holds a Bachelor of Science in Kommunikationswissenschaften from the University of Hohenheim.