Philips
Andrea Hofer is an experienced professional in social media management with a strong background in strategic vision and optimization of global social media content. Currently serving as Senior Global Social Media Manager at Philips since April 2016, Andrea oversees both paid and organic social media campaigns and manages COVID-19 crisis communications. Previous roles include Head of Community & Social Media at Groundspeak, where Andrea led a team managing communication for a global community of over 10 million, and Senior Community Manager at Banyan Branch, developing social media strategies for various brands. Andrea's early experience includes positions at Microsoft, Paula's Choice, and the Association of American Educators, complemented by a Master’s degree in Political Science and a Bachelor’s degree in Economics from Florida State University.
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Philips
181 followers
Philips' main purpose is to improve the health and well-being of humankind through innovation. Philips' goal is to improve the lives of 2 billion people by 2025, including 200 million in underserved communities. In 2021, Philips has over 1.8 billion euros invested in R&D and over registered 57,000 patent rights. When it comes to innovation, Philips aims to not do it in isolation - instead, they partner with healthcare providers, start-ups, universities (especially university hospitals), and other companies. Philips has been named by Boston Consulting Group in 2020 as the number 1 MedTech company in the world.