Physicians Formula
Kimberly Garibay has five years of professional experience in the marketing and communications industry. Kimberly began their career in 2016 as a PR and Social Media Intern at Markwins Beauty Brands Global. In 2018, they took on roles as a Digital Media Intern and a PR and Outreach Intern at El Rey Network. That same year, they also worked as a Behavioral Therapist at Autism Learning Partners. In 2020, Kimberly became a Marketing Coordinator at Markwins Beauty Brands Global. Currently, they are a Social Media Marketing Coordinator at Physicians Formula.
Kimberly Garibay obtained a Bachelor of Arts degree in Communications from California State University, Long Beach in 2017. Kimberly also participated in a Study Abroad Program at the University of Hertfordshire from 2016 to 2017, where they studied Mass Communication/Media Studies.
Physicians Formula
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Physicians Formula is an innovative cosmetics company operating in the mass market prestige, or “masstige”, market. Under its Physicians Formula brand name, created in 1937, the Company develops, markets and distributes innovative, premium-priced products for the mass market channel. Physician Formula’s products have broad consumer appeal.Physicians Formula differentiates itself by addressing skin imperfections through a problem-solving approach, rather than focusing on changing fashion trends. Currently, Physicians Formula products are sold in stores operated by Wal-Mart, Target, CVS and RiteAid. Physicians Formula’s products address specific, everyday cosmetics needs and include face powders, bronzers, concealers, blushes, foundations, eye shadows, eye liners, brow makeup and mascaras. Physicians Formula has a loyal and rapidly growing consumer base, and the Physicians Formula brand has one of the highest perceived quality images in the masstige market.