Physicians Formula
Kristen Gruber has over 20 years of experience in marketing and public relations. Kristen began their career in 2000 as a Marketing Coordinator at J3 Productions. In 2003, they became the General Manager at Memphis Group, where they were responsible for overseeing marketing and special events. In 2006, they were appointed as the Global Marketing + PR Manager at Modern Amusement, launching the Women's Division and securing media coverage. In 2010, they joined Nordstrom as a Marketing + Public Relations professional, directing corporate and regional divisions. In 2013, they were the Director of Marketing + Public Relations at The Pop Studio and Pencil On Paper Studio, where they developed comprehensive and innovative marketing strategies. In 2014, they became the Director of Marketing + Public Relations at bkr in San Francisco, leading consumer-facing and internal public relations initiatives. In 2017, they were appointed as the Senior Director Of Global Communications at Physicians Formula.
Kristen Gruber received a Bachelor of Arts (BA) from San Francisco State University.
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Physicians Formula
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Physicians Formula is an innovative cosmetics company operating in the mass market prestige, or “masstige”, market. Under its Physicians Formula brand name, created in 1937, the Company develops, markets and distributes innovative, premium-priced products for the mass market channel. Physician Formula’s products have broad consumer appeal.Physicians Formula differentiates itself by addressing skin imperfections through a problem-solving approach, rather than focusing on changing fashion trends. Currently, Physicians Formula products are sold in stores operated by Wal-Mart, Target, CVS and RiteAid. Physicians Formula’s products address specific, everyday cosmetics needs and include face powders, bronzers, concealers, blushes, foundations, eye shadows, eye liners, brow makeup and mascaras. Physicians Formula has a loyal and rapidly growing consumer base, and the Physicians Formula brand has one of the highest perceived quality images in the masstige market.