Steve Lee

Steve Lee has worked in the corporate world for over 20 years. Steve began their career in 1998 as the Owner of Phytoline. In 2010, they took on the role of CEO of Physicians Formula.

Steve Lee attended Xi'an Jiaotong University from 2015 to 2016, where they completed an Executive Master of Business Administration (EMBA) in MBA. Steve also attended Xi'an Foreign Language University from 1984 to 1988, where they obtained a Bachelor's degree in Western Culture.

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Xi’an, China

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Physicians Formula

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Physicians Formula is an innovative cosmetics company operating in the mass market prestige, or “masstige”, market. Under its Physicians Formula brand name, created in 1937, the Company develops, markets and distributes innovative, premium-priced products for the mass market channel. Physician Formula’s products have broad consumer appeal.Physicians Formula differentiates itself by addressing skin imperfections through a problem-solving approach, rather than focusing on changing fashion trends. Currently, Physicians Formula products are sold in stores operated by Wal-Mart, Target, CVS and RiteAid. Physicians Formula’s products address specific, everyday cosmetics needs and include face powders, bronzers, concealers, blushes, foundations, eye shadows, eye liners, brow makeup and mascaras. Physicians Formula has a loyal and rapidly growing consumer base, and the Physicians Formula brand has one of the highest perceived quality images in the masstige market.