• Piaget

  • Sonia Benjelloun Carpentier

Sonia Benjelloun Carpentier

Managing Director at Piaget

Sonia Benjelloun Carpentier is an accomplished professional with extensive experience in the luxury goods sector. Currently serving as Managing Director and Brand Director at Piaget since December 2020, Sonia previously held the position of Marketing & Communications Director at Bulgari - LVMH, where a comprehensive marketing strategy for the Middle East and Africa was developed and implemented. Earlier roles include High Jewellery Sales Manager at Cartier - Richemont, Europe Marketing and PR Manager at De Beers Diamond Jewellers - LVMH, and Marketing Manager for the Middle East at TAG Heuer - LVMH. Sonia's career commenced at L'Oréal, where roles included Product Manager at The Body Shop and Junior Product Manager at Helena Rubinstein. Sonia holds an Executive MBA from INSEAD and has undergraduate education from ESSEC Business School and Université Paris Dauphine - PSL.

Location

Shanghai, China

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Piaget

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Since its foundation in 1874, Piaget has been cultivating a spirit of luxury while emphasising its creativity, attention to detail and fully integrated watchmaking and jewellery expertise. Originally specialised in the design and production of watch movements, the Manufacture expanded the scope of its expertise in the 1960s with the launch of astonishing jewellery watches, followed by innovative jewellery collections. Piaget manufactures its luxury watches and jewellery in La Côte-aux-Fées and Plan-les-Ouates, Switzerland. Piaget headquarters is located in Geneva, Switzerland, and operates as a subsidiary of Compagnie Financière Richemont AG.


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501-1,000

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