Diego Arioli

Head Of Product Marketing Motorcycles And Accessories at Piaggio & C SpA

Diego Arioli serves as the Head of Product Marketing for Motorcycles and Accessories at Piaggio Group since April 2015, focusing on product development strategies for the Premium brands Aprilia and Moto Guzzi while addressing key challenges in the automotive industry, including globalization, digitalization, and electrification. Prior to this role, Diego led Product Marketing at KTM SPORTMOTORCYCLE GMBH and managed a significant product line in collaboration with Bajaj Auto. Diego's career also includes a position at Husqvarna Motorcycles under BMW Group, where responsibilities encompassed product portfolio management and market analysis, as well as experience as a business analyst at Accenture. Educational credentials include a Master's degree in Engineering from LIUC - Università Cattaneo and further studies at Kellogg School of Management, Fudan University, and University West.

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Piaggio & C SpA

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Piaggio & C SpA is an Italy-based company engaged in the manufacture of motor vehicles. Piaggio & C SpA is a parent of Piaggio Group and focus on production of two-wheeler motor vehicles. The Company's product range includes scooters, mopeds and motorcycles from 50cc to 1, 400cc type marketed under the Piaggio, Vespa, Gilera, Aprilia, Moto Guzzi, Derbi and Scarabeo brands. Piaggio & C SpA operates in the three- and four-wheeler light transport sector with its Ape, Porter and Quargo ranges of commercial vehicles. Additionally, the Company produces spare parts and accessories for motor vehicles. The Company provides research and development activities for its vehicles and engines in the production units in Pontedera and Noale, among others. The Company operates in the domestic market and internationally through its subsidiaries, including Aprilia Brasil Industria de Motociclos SA, Aprilia Racing Srl, Piaggio Vespa BV, Piaggio France SAS and National Motor SA, among others.


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Headquarters

Pontedera, Italy

Employees

5,001-10,000

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