Piaggio & C SpA
Lorenzo Romani has extensive experience in trade marketing, currently serving as Trade Marketing Manager at Piaggio Group since November 2014, where responsibilities include data extraction from SAP, reporting on sales performance, and analysis of sales promotion expenditures. Prior experience includes a role as Marketing Consultant at Kleeng, focusing on competitor analysis and economic feasibility related to anti-counterfeiting technologies, and as a Market Researcher at Diennea - MagNews, where market research was conducted using both quantitative and qualitative methods. Lorenzo holds a Master's degree in Marketing and Market Research from Università di Pisa.
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Piaggio & C SpA
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Piaggio & C SpA is an Italy-based company engaged in the manufacture of motor vehicles. Piaggio & C SpA is a parent of Piaggio Group and focus on production of two-wheeler motor vehicles. The Company's product range includes scooters, mopeds and motorcycles from 50cc to 1, 400cc type marketed under the Piaggio, Vespa, Gilera, Aprilia, Moto Guzzi, Derbi and Scarabeo brands. Piaggio & C SpA operates in the three- and four-wheeler light transport sector with its Ape, Porter and Quargo ranges of commercial vehicles. Additionally, the Company produces spare parts and accessories for motor vehicles. The Company provides research and development activities for its vehicles and engines in the production units in Pontedera and Noale, among others. The Company operates in the domestic market and internationally through its subsidiaries, including Aprilia Brasil Industria de Motociclos SA, Aprilia Racing Srl, Piaggio Vespa BV, Piaggio France SAS and National Motor SA, among others.