Leonard Hupfeld

Leonard Hupfeld is currently a Marketing Data Analyst at Picnic Technologies since September 2021, where responsibilities include leading an international initiative to reactivate dormant customers, conducting A/B testing to assess campaign performance, and developing predictive models to enhance decision-making by forecasting customer churn. Prior experience includes serving as a Research Assistant for Behavioral Economics at the Karlsruher Institut für Technologie from May 2020 to August 2021, focusing on A/B testing and research related to vaccine hesitancy during the Covid-19 pandemic. Leonard also interned at valantic in late 2019 as a Supply Chain Consulting Intern, exploring Robotic Process Automation and Process Mining for supply chain optimization. Earlier in 2018, Leonard worked as a Lecturing Tutor for Operations Research at the Karlsruher Institut für Technologie, emphasizing heuristics. Leonard holds a Master's degree in Behavioral Economics from Erasmus University Rotterdam and a Bachelor of Science in Industrial Engineering from Karlsruhe Institute of Technology.